The Lord of the Rings: The marketing of a high concept film trilogy
Paper by Markus Linecker. Viewed on DVD. The Lord of the Rings (Jackson trilogy is one of the biggest film projects that was ever brought to the screen. Because of the popularity of the novels, amazing filmmaking techniques, and the high-profile marketing strategy of the studio New Line Cinema, these three films have become some … Continue reading The Lord of the Rings: The marketing of a high concept film trilogy
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